SO/ PARIS HOTEL

The SO/Paris hotel has contacted the M102 studio, not for the creation and design of the collection imagined by Guillaume Henry, the artistic director of the maison Patou, but to conceive its development, its production and its deployment, managed by the Marcy Paris office. This offer was accepted with passion by the M102 team. Guillaume Henry drew his inspiration from Wes Anderson’s cult films, Le Petit Baigneur and the Kodakettes.

High-end sourcing and development, with originality and innovation, models and cuts worthy of French haute couture that have been adapted to the wardrobe of the top hotel teams. Never before has a project involved so many fittings to ensure that the garment fits properly, coupled with excellent sourcing of materials: Japanese denim, Italian cotton, European and French manufacturing, with particular emphasis on the knitwear and the detail of the stripes. In the end, the collection was developed with soft and comfortable fabrics that contrast with the fitted blazers or the ball skirts made of faille where the symbol of water is omnipresent. It was an obvious choice for Guillaume Henry and for the So/Paris, which is located between the Seine and the Arsenal canal in Paris.