BIG MAMMA

How to reflect daily via the outfits of the teams, the atmosphere of Italy in the heart of the warm and popular trattorias of Big Mamma? For this project, M102 teams simply bet on two of the core values of the now legendary brand: excellence and authenticity around a deliberately oversized shirt cut. Its straight cut, with wide shoulders refers to the pizzaiolos of the 80s. Sourcing and R&D then constituted the second base of M102 to embody the authenticity of the Big Mamma teams: a “family spirit” with a fun and relaxed look.

Thus, the shirts and embroideries were made and manufactured in France, it was obvious, and the choice of the material naturally turned to an Italian cotton with for major criteria: its thickness, its behaviour and its naturally soft fiber.