MICHELIN MOTORSPORT

For this project, the world leader in tires – Michelin had a double ambition for its Motorsport subsidiary: to quickly make the French leader’s teams identifiable during car and motorcycle competitions where colors are multiple, but also to excel in comfort and resistance for technical staff under high pressure during races.

M102 Studio has therefore imagined a professional collection with the brand’s emblematic colors as a common thread. A choice with the yellow color, the famous yellow line of the Michelin logo.

From the design of the sports corporate collection to the materials R&D, particular care has been given to the most technical pieces: welded seams, waterproof, robust and breathable fabrics for the outdoor clothing.

M102 has also designed windbreakers for the Michelin Motorsport collection that are made from 100% recycled materials.