MADAME BRASSERIE

ART DIRECTION /
COLLECTION DESIGN /
MATERIALS R&D /
PRODUCTION FOLLOW-UP /

When Chef Thierry Marx approached M102 Studio to dress the team of his new restaurant, Madame Brasserie, located on the second floor of the Eiffel Tower, the tone was set: “My challenge is to create a simple, healthy cuisine, a source of pleasure, as durable as the tower itself.”.

And just like a brasserie, Thierry Marx wanted to associate all the trades that accompanied him in this project to move forward in symbiosis. That’s why the M102 team shared their creative meetings, inspirations and concepts with the architects in charge of the restaurant.

The challenge was to create outfits as strong as the world of the chef and the iconic location where the restaurant is located. To do this, we had a special approach to the cuts and materials that were used, especially for the apron and shirt, which are strong symbols in the authentic kitchen. The apron, made in Belgium, has been designed as a key piece of the wardrobe, long and minimalist, functional with its slanted pockets and its large lapel at the waist. The material of the apron is reminiscent of burlap, for its natural but robust style. The shirt, made in Portugal, adopts a purified style with a simple and refined detail, its straight collar, closed asymmetrically by a button, recalling also the passion of Thierry Marx for Japan. As for the colors, they oscillate between different beiges and ecru to echo, once again, the so dear to the chef values and respect of the environment.

tour eiffel avec une vue de profil des toits parisiens
restaurant design avec les serveurs dressant les tables
LET’S WORK TOGETHER!