DACIA

As part of its logo change and new visual identity, M102 accompanied DACIA’s creative studio for the design of its new collection and its style recommendations.

The challenge was to promote to the brand’s customers, its values and its unconventional spirit: pragmatism, where in an increasingly complex world, DACIA stays focused on the essential between robustness, technicality, and outdoor.

A context between practicality and proven technologies in which M102 has thought and designed a collection with earthy colors, composed of pieces high in technicality, especially for the DACIA rain jacket with welded seams and recycled polyester.