[vc_row][vc_column][vc_column_text]Called denim or jeans interchangeably in common jargon, it has never disappeared from the fashion sphere since its creation. Iconic of an era and revisited every season, jeans have always been a wardrobe essential, spanning centuries.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”row-blog-image”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ el_class=”col-img”][vc_single_image image=”1531″ img_size=”full”][vc_column_text]1955[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1681227895737{margin-top: 0px !important;}”][vc_column][vc_column_text]<\/p>\n
Over the past two centuries, jeans have managed to conquer and have been adopted by workers, Hollywood stars, rebels, rock stars, and even the biggest names in haute couture.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Its history is unique and tells stories of immigration, class struggle, and social movements.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1681198163976{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”Immersion in the history of denim” use_theme_fonts=”yes”][vc_column_text]<\/p>\n
The first traditional jeans, similar to our current models, were patented in 1873 by Jacob Davis and Levi Strauss. At the time, they were used as workwear: practical, sturdy, and reinforced with the famous rivets. They later evolved with the introduction of belt loops in 1922. Then, in 1954, zippers began to replace button fly closures.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1681198163976{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”So, jean or denim?” use_theme_fonts=”yes”][vc_column_text]Should we say denim or jeans? It is still uncertain where these two words come from etymologically. It is assumed that the term denim comes from “De N\u00eemes,” referring to a mill producing twill since the 16th century, although the fabric produced at that time was quite different from what we have today. As for “jeans,” it is thought to come from a linguistic deformation. This very specific twill fabric was especially made in Genoa, Italy, and imported to England. The similarity between Genoa and jeans can be understood.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”row-blog-image”][vc_column width=”1\/2″ el_class=”col-img”][vc_single_image image=”1533″ img_size=”full”][vc_column_text]1985[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”col-img”][vc_single_image image=”1535″ img_size=”full”][vc_column_text]2023[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”First step into fashion” use_theme_fonts=”yes”][vc_column_text]<\/p>\n
In the early 1920s, blue jeans were first worn on screen by cowboys in Hollywood movies. Jeans became glamorous on stars like John Wayne, Gary Cooper, and iconic actresses such as Ginger Rogers and Carole Lombard, breaking down gender norms.<\/p>\n
Then, in the 1950s, jeans became rebellious, worn by Marlon Brando and James Dean, and cool among rock stars. In the 1960s, they were embraced by hippies, and in the 1970s, they represented the working class and social struggles. Jeans have become a powerful symbol of cultural and social change throughout the decades.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”row-blog-image”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ el_class=”col-img”]