{"id":929,"date":"2022-11-04T17:14:40","date_gmt":"2022-11-04T17:14:40","guid":{"rendered":"https:\/\/m102studio.com\/?page_id=929"},"modified":"2022-11-04T17:14:40","modified_gmt":"2022-11-04T17:14:40","slug":"michelin-motorsport","status":"publish","type":"page","link":"https:\/\/m102studio.com\/en\/michelin-motorsport\/","title":{"rendered":"MICHELIN MOTORSPORT"},"content":{"rendered":"

[vc_row el_class=”project-desc-row”][vc_column width=”11\/12″ el_class=”col-txt”][vc_custom_heading text=”MICHELIN MOTORSPORT” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes” el_class=”main-page-title”][vc_column_text el_class=”main-page-subtitle”]DESIGN OF THE COLLECTION \/
\nCREATIVE MEETINGS & FOLLOW-UP \/
\nMATERIALS R&D \/
\nPRODUCTION MONITORING \/[\/vc_column_text][vc_column_text el_class=”project-description”]For this project, the world leader in tires \u2013 Michelin had a double ambition for its Motorsport subsidiary: to quickly make the French leader’s teams identifiable<\/strong> during car and motorcycle competitions where colors are multiple, but also to excel in comfort and<\/strong> resistance<\/strong> for technical staff under high pressure during races.<\/p>\n

M102 Studio has therefore imagined a professional collection with the brand’s emblematic colors as a common thread. A choice with the yellow color, the famous yellow line of the Michelin logo.<\/p>\n

From the design of the sports corporate collection<\/strong> to the materials R&D<\/strong>, particular care has been given to the most technical pieces<\/strong>: welded seams, waterproof, robust and breathable fabrics for the outdoor clothing.<\/p>\n

M102 has also designed windbreakers for the Michelin Motorsport collection that are made from 100% recycled materials<\/strong>.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row el_class=”project-image-row”][vc_column width=”1\/3″ el_class=”col-left”][vc_single_image image=”913″ img_size=”full” alignment=”center” image_hovers=”false” lazy_loading=”true”][vc_single_image image=”915″ img_size=”full” alignment=”center” image_hovers=”false” lazy_loading=”true”][vc_single_image image=”917″ img_size=”full” alignment=”center” image_hovers=”false” lazy_loading=”true”][\/vc_column][vc_column width=”2\/3″ el_class=”col-right”][vc_single_image image=”919″ img_size=”full” alignment=”center” image_hovers=”false” lazy_loading=”true”][vc_single_image image=”921″ img_size=”full” alignment=”center” image_hovers=”false” lazy_loading=”true”][vc_single_image image=”923″ img_size=”full” alignment=”center” image_hovers=”false” lazy_loading=”true”][\/vc_column][\/vc_row][vc_row el_class=”row-contact-button”][vc_column]